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Small Business Partners
Summary: Based on the "USC Internet Report, Surveying the Digital Future" published in September 2004 which profiled behavior and attitudes about Internet use and non-use in five major subjects: who is online and who is not, media use and trust, consumer behavior, communication patterns, and social effects--Heritage™ Web Solutions has established the "Small Business Partners Project" to target-market the small business groups which, as identified in the USC Report, are experiencing the greatest benefit of the international Internet market, By forming such partnerships with small businesses, and providing monetary incentives to these partnerships, it is the opinion of our Business Development Committee that hosting trends would increase and the quality of clientele will improve.
 
Launch Date: June 1, 2003

Small Business Profile:

1. Employee Size - Twenty or less
2. Time in Business - One or more years
3. Media Sources - One or more media campaigns

Partnership Strategy:

1. Client receives free web page design up to 8 web pages.
2. Heritage Web Solutions (HWS) partners with client on design layout, graphics and text.
3. Client gains a web presence with only the cost of monthly hosting and initial set up fee.
4. Partnership allows the Client to take advantage of the increased consumer Internet market.
5. HWS should see an improved growth trend through this partnership, thus helping them to achieve their hosting goals.

Partnership Costs:

1. HWS will waive the $2,000 design fee on up to 8 pages.
2. Set up fees of $649.99 is invoiced to the client.
3. Hosting costs are invoiced to the client.

Partnership Qualification:
 

USC Internet Report Quotes

  1. Internet access has risen to its highest level ever. About 75% of all Americans now go online.
  2. The number of hours spent online continues to increase, rising to an average of 12.5 hours per week, the highest level since the beginning of the internet.
  3. For the past 50 years, American's time at home has been dominated by television. Increasingly over the last 10 years, Internet users have "bought" their time to go online from the time they previously spent watching television.
  4. The Internet has become the most important source of current information for users - the primary place they go for research, general information, hobbies, entertainment listings, travel, health, and investments

1. Small business selection should be based on the Small Business Profile.
2. First screening should be made by initial representative contact.
3. A second screening should be made by a Program Director to assure the accuracy of the small business information and inform the client of the qualification.
4. Invoicing information should then be gathered by the Program Director and submitted to the accounting department to set up the new small business partner into the Client Web Program.

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